Personal projectAI web app
CRO Engine
An AI tool that audits Shopify storefronts for conversion rate optimization (CRO). It scans public storefront pages, uses Gemini to check layouts and copy against e-commerce heuristics, and returns prioritized recommendations.
Device mockup of the live site.
Problem and users
Store owners often cannot tell which parts of a storefront cost them sales, such as missing calls to action, weak copy, or missing trust signals.
Shopify store owners and the developers who work on their stores.
My role
- Built the application with Next.js and deployed it on Vercel.
- Built the scan step, which reads calls to action, headings, product layout, and copy from public storefront pages without installing anything on the store.
- Used Gemini to analyze those pages against e-commerce psychology heuristics.
- Added a score for each page type and recommendations ranked by impact and effort.
Implementation
A Next.js application deployed on Vercel. An audit runs in three steps: scan the public storefront pages, analyze them with Gemini, and return ranked recommendations. The source repository is not public.
A public source repository is not available, so only the live site is linked.